You’re about to begin your career as a real estate. Your first step toward success is marketing. Without a clear idea of how you’re going to market your new business, you’re going to be left spinning your wheels. You need clear objectives, pinpointed targets, and a budget that lets you achieve your goals with the tools you plan to use.
With these strategies, you can elevate your marketing plan to improve engagement, generate more leads, and land more clients.
Know Your Target & Develop Your Plan
First you have to decide who you’re marketing to. The more specific your target demographic, the more effectively you can target your marketing. Get too specific and you may be limiting yourself, but simply saying “Everyone” will leave you wondering how to afford it. Ask yourself some of these questions to refine your target:
- Are you focusing on the rental market, the housing market, commercial, or industrial real estate?
- What neighborhood or area are you focusing on?
- Are you targeting high, low, or mid-ranged properties?
- Are you interested in condos, multi-unit residential, or strictly single-family homes?
- Is there a lifestyle you think you can appeal to (families, dog-owners, outdoor lovers, creatives, etc.)?
Knowing your audience can help you create your plan.
Try Native Advertising
Leaflets may help introduce you to a neighborhood, but they’re just as likely to be recycled as read. Traditional forms of advertising such as billboards and leaflets can feel like throwing money to the wind – and it often is.
You may need to try non-traditional forms of marketing such as native ads, a form of sponsored content that appears on news websites (or even in local, neighborhood-based papers). Use it as an opportunity to write about the market, buying or selling homes, or any kind of advice that would appeal to your target market.
Find New Ways to Use Social Media
There’s no doubt that you’ve heard you should use social media marketing through The Marketing Heaven before. Social media marketing is one of the most cost-efficient ways you can reach a broader audience. Facebook Marketing simply makes it incredibly easy to specify the area and demographics you want to target.
There’s more to social media marketing than just posting quotes and memes. One technique real estate agents have been leveraging on social media is providing video tours of their listed properties for their followers to see. Give your followers the inside scoop without having to leave the house.
Real estate agents need clear marketing goals. To learn more about becoming a real estate agent, check this out and decide if it’s the right career move for you. You can gain a lot from earning your real estate license, including a career where you work independently and profit from your own wins.
Success in real estate means staying laser-focused. Keep up engagement with past clients and keep finding new ways to generate leads.
Image Credits: Real Estate Marketing from NicoElNino/Shutterstock